By Dan Hiestand, Houstory Marketing Guy It’s that time again. Houstory’s sixth-annual #NoMoreStuff campaign, which encourages people to skip consumerism chaos and instead invest in experiences during the holiday season. It’s also the third anniversary of our #WhiteFriday campaign. Learn more about each of the campaigns here. As we come upon this time of crazy consumption, I’ve been more
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#NoMoreStuff: Apply ‘circular’ logic when holiday shopping this year
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Make #BlackFriday a #WhiteFriday and #OptOutside
By Dan Hiestand, Houstory Sales and Marketing Guy Okay, we admit it. We really like the REI campaign #OptOutside. For the past three years, as an alternative to #BlackFriday, REI has encouraged its customers to get outside and into nature instead of spending time and money buying junk at the mall. Take a hike and skip the lines, they more
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#NoMoreStuff: 5 Steps to Conquer Thanksgiving (and Holiday) Tension
By Dan Hiestand, Houstory Sales and Marketing Guy Well, it’s that time of year again: Our 2016 #NoMoreStuff Campaign kickoff! What is the #NoMoreStuff Campaign, you ask? Simple: Our effort to encourage people to re-think the relationship they have with the objects and things that surround them before they head out holiday shopping for things they may not more
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Memories, Memorial Day and Stuff – Including One Very Used Pasta Pot
By Mike Hiestand, Houstory Founder Dan and I are both in transit this week. Dan is setting up a new home in Portland, Ore., where his wife will begin another temporary assignment as a traveling speech therapist and I’m in Miami where I’m helping my daughter create a new home from scratch after being accepted more
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Always wanted a Home History Book? Now is your chance…
By Dan Hiestand, Houstory Marketing Guy Since 2010, Houstory’s Home History Book archival journals have helped Real Estate agents, bed and breakfasts and homeowners around the world tell the stories behind their homes. Now, we want to say “thanks” for your support while clearing out our inventory. Now for a limited time, we have drastically reduced the cost of more
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Houstory Herd: Hestia, Goddess of Hearth and Home
In honor of Women’s History Month, we remember Hestia, the Goddess of Hearth and Home. By Mike Hiestand, Houstory Founder This is a reprint of an article first published on the Houstory Hearth on December 12, 2012, and has become one of the most requested on our site. Before there was Houstory, there was Hestia. Literally. An more
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Our New Project: ‘Corner Houstories’
‘Corner Houstories’ is our attempt to reach you, The Houstory Nation, on the street and communicate your stories of home. With your help, we can also inspire others to save their stories and remind them why it’s important to do so. Oh—and I think we can also have some fun! By Dan Hiestand, Houstory Marketing Guy more
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Houstory Herd: Louisiana Plantation Rich with Black History
In honor of Black History Month, we seek lessons learned from a plantation with a dark history. By Mike Hiestand, Houstory Founder Every home, as we like to say at Houstory, has a story. And while much of our marketing material shows families happily living their stories and enjoying their homes, the truth, of course, is that more
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4 Easy Steps to Prepare for Your Death, Family History Style
Someday—I hate to break it to you—that “loved one” who passes away will be you. Family history prep starts now. By Dan Hiestand, Houstory Marketing Guy I’m guessing there are probably more than four steps that you can take to prepare for your death. In fact, the list is pretty much endless. For example, unless you die naked, more
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Natural disasters: Are your family heirlooms and family keepsakes ready?
By Dan Hiestand, Houstory Marketing Guy I live in the Pacific Northwest, and earlier this year there was an article in the New Yorker that created quite a stir (you probably saw it). It was about the impending Cascadia earthquake that is likely to kill thousands and decimate regional infrastructure. The sub-headline of the article provided more
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