Company history: Before ‘Houstory’ there was ‘Hestia,’ Greek goddess of hearth and home

An early prototype of company logo — before we became Houstory.

By Mike Hiestand, Houstory Publishing Founder

Before there was Houstory, there was Hestia. Literally.

After the muse struck and we had shopped around the idea of the Home History Book with positive results, we figured the next logical step would be to give our dream company a real-life name.

In inspired fashion, Hestia came to mind.

I knew almost nothing about her at the time, but I learned that Hestia is the Greek goddess of Hearth and Home, charged with the important task of keeping the home fire stoked. Sounded like a pretty good fit for our company.

While I won’t go into the details of her birth (which like many God/Goddesses involves considerable oddness — in Hestia’s case being swallowed at birth and later regurgitated by her dear old dad), she is regarded as one of the 12 great gods of Greek mythology.

Specifically, she is goddess of domestic life. Of motherhood and child-rearing. She is the “mom goddess” – even though she never married. Curious that.

According to Wikipedia and other sources, she blesses one with domestic happiness. (Or withholds her blessing if not asked for it.) She is often thought of as the nicest goddess. As the goddess of the sacred fire of the altar, she feels comfortable in the kitchen and has a special affinity for cooks and bakers. Hestia has a keenly developed spiritual side and plays a special role in the rituals of the various gods and goddesses, always making sure that their temples are prepared and everyone is comfortable. She is a wonderful hostess.

While I’ve not seen it written down officially, I feel Hestia actually would have been very comfortable being the Goddess of the Heart. But that, of course, was a position firmly occupied by Aphrodite. So the next closest thing to the heart, she felt, was the hearth. While today we generally think of the hearth as simply part of a nicely designed fireplace, in historic times the hearth was essential. It was used for heating, cooking and cleaning. It was also the focal point for religious rituals. Both literally and symbolically, it was heart of the home.

Hestia and Aphrodite actually have an interesting relationship. Hestia rejected the marriage proposals by both Poseidon and Apollo, both much admired – and desired — “studs” at the time. She thereby rejected Aphrodite’s values and became, to some extent her Wikipedia article says, Aphrodite’s “chaste, domestic complementary, or antithesis.”

While the Goddess of the Heart and Goddess of the Hearth are both deeply loving beings, there often does seem to be some sort of inner war going on between them. Certainly their paths have been quite different.

One wonders if Hestia might not have been caught off guard at how much work it was going to be. Instead of passionately pursuing romance, lovers and adventures of the heart like Aphrodite, Hestia shouldered the heavier, more demanding job of making sure dinner was on the table, the home cleaned, the laundry done and the family and home operating smoothly. It was her energy that kept the family looking and feeling like a family.

Sandro Botticelli’s painting The Birth of Venus (aka Aphrodite) from the mid-1480s shows the goddess rising from a seashell.

While the work could be incredibly rewarding – phew! – it can also wear you out. As any modern day Hestia/Mom will tell you, the other heart — the fun loving, party-going, libidinous heart — often ends up taking a back seat due to physical exhaustion. (You hear about the same even happening with some Baby Daddies, though most of them I know still seem to make time for Aphrodite!)

In her book Love Magic, Laurie Cabot describes the various personality archetypes and says that Hearth Goddesses, which in addition to the Grecian Hestia also includes Brigit, Cerridwen, Vesta, Hera, Isis, Hathor, Frigg, Arianrod, Nanna and Juno, are “very centered, inner-oriented women who develop great wisdom concerning the importance and meaning of everyday things.” While they can enjoy an active, rewarding love life, Cabot says for some Hearth Goddesses it’s often with more of a “take it or leave it” approach.

In the end, in naming our company, we found that Hestia had already found a couple suitors in the all-important world of Internet domains so we moved on and soon landed on Houstory, which also felt good at the time – and is feeling better and better and better every day.

Still, it was Hestia who called to us first. And we thank her. She’s done a wonderful job keeping the home fire stoked and helping us at Houstory establish a strong foundation for our young company. But the time has come to take off the permanent apron and put on your party shoes, girl! Because, just like here at Houstory, it’s starting to feel more and more these days like you actually can have it all.

Let us know what you think. What’s your company name history? What was its original inspiration? Are you more Hestia or Aphrodite? We want to hear from you!