White Friday anyone? Try an Alternative to Stuff This Holiday Season

By Mike and Dan Hiestand, The Houstory Brothers

 

no more stuff, #nomorestuff

Instead of waking up earlier and earlier on Black Friday (or increasingly never going to bed as more stores compete to open their doors first), battling the traffic and fighting the crowds for more stuff, what if you gave White Friday a try instead?

For the past few years, we’ve run our “No More Stuff” holiday campaign that encourages people to re-think the relationship they have with the objects and things that surround them before they head out shopping for things they may not really need or even truly want.

This year, we’re giving the campaign an official kickoff day — the day after Thanksgiving. Yes, we know we have some competition — so we’re calling ours White Friday.

Here’s how White Friday works: You sleep in as long as you need to. You sip your tea or coffee and bask in the memories of family and Thanksgiving the day before. Maybe you have a bit of breakfast. And then — when you’re ready — you take a leisurely stroll around the house taking notice of — and being grateful for — a few of the important pieces of “stuff” you already have. Maybe it’s an old family clock. Or a table that’s hosted family gatherings (such as dinner the day before). Or a treasured family photo. Or a special family cookbook. Or the crazy doo-dad sitting on the shelf that’s been in your life for as long as you can remember. And you write down their stories. (We call the things that you choose “heirlooms” here at The Heirloom Registry — but it’s really anything — old/new, expensive or “price-less” — that holds meaning for you.)

If you’re traveling and you’re waking up at your folks’ house (or grandparents’ — or some other relative) all the better! Let them choose the things that are important and whose stories they feel are worth sharing. You walk around with them, listen and take some notes. Maybe snap a photo or two of your family member in front of things he/she is talking about.

Here’s what I promise:

  1. You will learn something memorable you didn’t know before.
  2. You will smile.
  3. In years to come, you (and your family) will appreciate this simple gift more than almost anything else you could buy at 4 am.

It doesn’t have to be fancy or complicated

To make it easy, we are gifting you this free, downloadable form that will help you collect some of the more pertinent information. When you finish you can simply attach the form to the back of the “heirloom” or file it with your important documents.

You can also try out The Heirloom Registry — for free — by signing up this holiday season for a complimentary registration number when you visit our Web site. (If you want to get a bit more fancy by ordering a permanent registration label or plate, we can help you with that.) But you don’t need to.

The important thing is that you do it. Because the stories of our family heirlooms usually disappear with our family members. And an heirloom without a story is — as we say — just more stuff.

We know it might sound crazy. And if you genuinely need that digital bathroom scale and can get it for the insanely low price of $9.99, go for it. (We all need things. That’s life on Earth.) Heck, there’s no reason you can’t enjoy a mixture of both Black and White Friday. A Shade of Grey Friday feels like a step in the right direction.

But be the change you want to see in the world, right? We’d like a world that  makes room for a White Friday.

And we’d like to sleep in.

Happy Holidays!

Mike and Dan

 

Preserve, conserve, #nomorestuff

 

Share your homes for the holidays

Home and the holidays.

The two concepts just seem to go together effortlessly, don’t they? Kind of like awkward conversation and once-per-year family dinners. But it all adds up to the same thing: family history and tradition.

family heirloom, holidays

This year, we are asking you to share some of your family traditions — specifically your holiday family heirlooms and your beautifully (or at least uniquely) decorated houses. Let the Houstory Nation know what is happening out there.

Do you have a favorite leg lamp you break out every December? Perhaps a cookbook or family ornament? Or maybe you’ve spiffed up your house into a frenzy of wintery celebration?

Show us what you have, and we will share them with other Houstorians.

Simply e-mail photos to info@houstory.com by Dec. 15, and we will try to put them up on the Houstory Hearth sometime before Christmas, and share them with our social media audience.

Alright, now that’s out of the way, full disclosure: I’m totally going to steal the following from Cleveland.com, who are doing a similar activity. Why re-invent the wheel, right?

Here are tips they suggest, and we suggest, too, for taking great photos.

*****

Be sure to include the full names of the people in your photo and the communities where they live. We also need to know who took the picture.

Here are some basic tips that should help make your shots rise to the top!

  1. If you’re outside shooting, it’s always best to have the sun at your back, or maybe off to your side. If it’s behind your subject, the photos won’t look good. If the front of the building faces east you’ll want to shoot early in the day, or morning, if it faces west, then later in the day.
  2. When you’re inside shooting you should have the windows behind you, not behind your subject. If you can see a window behind your subject, you need to move to the other side.
  3. Close ups are good and make very dramatic shots!
  4. If you get a variety of these three things then you’ll have short photo essay that tells the whole story of the event. An overall picture sets the scene, a medium shot , and then a close up tell a powerful story.

*****

Looking forward to your contributions!

– Mike and Dan

Buying ‘stuff’? Try an alternative this season

By Dan Hiestand, Houstory Marketing Director

When I was younger — particularly in college — I used to think the greatest thing in the world was the dollar store. After all, where else could you buy a grocery cart full of household supplies and groceries on a budget?

Need bathroom cleaner?

Check.

Peanut butter and jelly?

Check.

Cheap plastic gadget I thought was so cool and so essential that I had to buy it, but was forgotten about by the time I got home and was either given away or tossed in the garbage (and eventually the landfill) within a year?

Check.

This isn’t a post to bash dollar stores. On the contrary, discount stores are an essential component for many people looking to save a buck on vital household items.

Rather, this is a request to stop and consider what we choose to consume because ultimately it does matter. Regardless of your position on global warming, the environment or everything in between, I think we can all agree that waste is never a good thing.

no more stuff, #nomorestuff

Last year, we ran a holiday campaign that encouraged people to re-think the relationship they have with the objects and things that surround them before they head out shopping for things they may not really need or even truly want.

The campaign’s name: “No More Stuff/Preserve. Conserve.

Preserve, conserve, #nomorestuff

We’ve gained a lot more followers since that initial campaign, so instead of repeating what I said, I’ll simply direct you to my words from last December. I would encourage you to take a look.

Then, let us know what you think.

Do you agree? Is too much stuff a problem? Do you believe that we are over-hyping this? Let’s have a conversation.

A different kind of December: Say ‘no’ to more ‘stuff’ — honor what you already have

By Dan Hiestand, Houstory Sales and Marketing Director

Editor’s note: I can break the rules. I’m off-topic before I begin. Just give me second, ok? If you are ever bored and have time to waste, Google “stupid gifts for pets.” Better yet, do an image search. You’re welcome in advance, and this will actually make sense if you read the article below. Enjoy!

It’s ironic that as the sales and marketing director of a company I helped create, I originally had to sell myself on my own product line.

Don’t get me wrong: I’ve always thought the concepts we champion (telling the stories behind houses and heirlooms) are fascinating.  After all, research, writing and crafting stories have been pillars of my professional life for the past 15 years.

consumerism, consumer culture, houstory, heirloom registry, shopping, holidays

Our products (The Home History Book™ and The Heirloom Registry™) are steeped in story, and I’ve always been sold on these ideas. How can you not appreciate learning the background of a unique relic, the chair grandma used to sit in every night after dinner, a grandfather clock — or the intimate details of a 1920s Craftsman home?

Concept was never the problem. No, my issue was much more tangible.

Simply put, I didn’t want to put more “stuff” into the world. Now, stuff is a broad term, but in my mind it has a reasonably clear meaning: items that hold little or no value in terms of practical use, sentimentality or enduring entertainment.

If an item falls into one of these three categories, I don’t believe it to be just “stuff.” Let’s break this down.

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Practical Use

These are items you genuinely can’t live without, and probably use more than a couple times per month.  They may include everything from a vacuum cleaner to a pair of shoes to a computer and all sorts of things in between.

Sentimentality

Admittedly, this is in the Houstory wheelhouse. These include items that you are holding on to simply because they inspire and move you. Family keepsakes, photos and heirlooms would fall into this category, of course.

Enduring Entertainment

I’m not the “stuff police,” ok? If you want to buy a flat screen TV, or spend money on a new camera, book or electric slippers, more power to you. I would simply ask that you consider the item’s true value to your life before pulling the trigger. Will you still be using these items in five years, or will they simply be discarded in a landfill  in a few months?

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I realize I run the risk of sounding preachy, but I’m not trying to. I just think if I’m going to make such a declaration, I need to define my terms.

Heck, I’m writing this from a laptop, and my home is filled with things – including stuff. Did I truly need that box of Dog Cigars (see “stupid gifts for pets” reference above)? No. That’s a poor example, actually. I don’t even own a dog.

However, I think it’s safe to say most everyone has stuff, including me.

Which brings me back to selling myself on Houstory. Before I invested time, money and started down this entrepreneurial path, I needed our products to meet this self-imposed “anti-stuff” criterion.

In particular, The Home History Book – a substantial coffee table book with 244 pages and an engraved brass plate – gave me pause for introspection. Being built to last, which the book certainly is, requires effort and natural resources. While we did our level best to build the book responsibly (see “Built Responsibly” link at bottom of home page), we also wanted to ensure it would be something that provides long-term value to its owners.

Happily, in the end, not only did I conclude we are not just selling stuff, we are actually helping people to transform their items from being “stuff” into valued belongings.

We believe the more you know about your possessions– whether they are houses or heirlooms – the more likely you are to hold on to them, and not just demolish or discard and replace them with newer, shinier stuff.

family history, conservation, preservation, houstory, heirloom registry

Why are most historic homes valuable? Quality construction? Perhaps. Location? Maybe. Or is it history? Every day, homes are saved from demolition because of the stories behind them.

What about family heirlooms?  Picture two identical grandfather clocks, side-by-side. However, you know that one clock was purchased by your great-grandfather as a wedding gift for your great-grandmother.  You know nothing of the other clock. Which one would you probably keep and maintain?

Undoubtedly, historical preservation leads to conservation.

Sadly, the term conservation has become highly politicized, divisive and attributed to more liberal-leaning factions. I’m not quite sure why, as the term “CONSERVative” is derived from the very same root word.

In reality, I think all parties are on the same page: We want to leave things better than we found them for future generations. If you do feel this way – and we think you do – do something about it.

Which brings us to our “No More Stuff/Preserve. Conserve.” campaign this month. Here are some things you can do right now.

houstory, heirloom registry, home history book, shopping, holidays

Preserve. Conserve.  And say “no” to “more stuff.”

Do it differently this December.

 

Let us know what you think. Do you agree with our campaign? Do you think we are full of hot air? Do you have too much stuff? Do you think buying stuff  — as we’ve defined it — is even a problem? Do you own Dog Cigars? We want to hear from you. Let’s get this conversation started.