We recently came across an article, written by real estate expert Tara-Nicholle Nelson, that we thought really tied into concepts we believe in: legacy and love of home. In her piece written last month, she talks about the importance of sharing the stories that make a house a home, and how that can positively impact the home-selling process. In the past few months, we’ve seen a few articles that touch on the value of knowing a home’s history, such as this one (“Researching your home’s past could pay off” — Chicago Tribune, Feb. 3, 2012).
“As someone who has been inside probably thousands of homes with buyers over the years, I’ve always thought there was one super-simple, vastly underrated marketing technique for homes that are having a hard time standing out from the rest of the market: the seller love letter. A seller love letter is a note, personally written or typed up by the home’s seller. Among other things, it expresses the love the seller’s family has had for the home, and explains the facts and events underlying that sentiment,” she wrote.
She continued: “If the power of staging lies in depersonalizing the property so buyers can picture their own family living out their own lives in the home, the power of a seller love letter is that it leaves buyers with a warm feeling that the home has a positive energy and history, which is especially desirable on today’s distressed property-riddled market.”
To read the full article, please visit her Web site at http://www.rethinkrealestate.com/http:/www.rethinkrealestate.com/6-elements-of-a-compelling-home-seller-love-letter/#
Tara-Nicholle Nelson is author of “The Savvy Woman’s Homebuying Handbook” and “Trillion Dollar Women: Use Your Power to Make Buying and Remodeling Decisions.” Tara is also the Consumer Ambassador and Educator for real estate listings search site Trulia.com. Ask her a real estate question online or visit her website, www.rethinkrealestate.com.
We’d love to know your thoughts! Let us know — do you think knowing a home’s story can add value?
If you have knowledge in a topic our readers may be interested in — such as historical preservation, home genealogy or homes in general — and are interested in writing a guest column for us, please let us know! Contact us at email@example.com.