Instead of waking up earlier and earlier on Black Friday (or increasingly never going to bed as more stores compete to open their doors first), battling the traffic and fighting the crowds for more stuff, what if you gave White Friday a try instead?
For the past few years, we’ve run our “No More Stuff” holiday campaign that encourages people to re-think the relationship they have with the objects and things that surround them before they head out shopping for things they may not really need or even truly want.
This year, we’re giving the campaign an official kickoff day — the day after Thanksgiving. Yes, we know we have some competition — so we’re calling ours White Friday.
Here’s how White Friday works: You sleep in as long as you need to. You sip your tea or coffee and bask in the memories of family and Thanksgiving the day before. Maybe you have a bit of breakfast. And then — when you’re ready — you take a leisurely stroll around the house taking notice of — and being grateful for — a few of the important pieces of “stuff” you already have. Maybe it’s an old family clock. Or a table that’s hosted family gatherings (such as dinner the day before). Or a treasured family photo. Or a special family cookbook. Or the crazy doo-dad sitting on the shelf that’s been in your life for as long as you can remember. And you write down their stories. (We call the things that you choose “heirlooms” here at The Heirloom Registry — but it’s really anything — old/new, expensive or “price-less” — that holds meaning for you.)
If you’re traveling and you’re waking up at your folks’ house (or grandparents’ — or some other relative) all the better! Let them choose the things that are important and whose stories they feel are worth sharing. You walk around with them, listen and take some notes. Maybe snap a photo or two of your family member in front of things he/she is talking about.
Here’s what I promise:
- You will learn something memorable you didn’t know before.
- You will smile.
- In years to come, you (and your family) will appreciate this simple gift more than almost anything else you could buy at 4 am.
It doesn’t have to be fancy or complicated
To make it easy, we are gifting you this free, downloadable form that will help you collect some of the more pertinent information. When you finish you can simply attach the form to the back of the “heirloom” or file it with your important documents.
You can also try out The Heirloom Registry — for free — by signing up this holiday season for a complimentary registration number when you visit our Web site. (If you want to get a bit more fancy by ordering a permanent registration label or plate, we can help you with that.) But you don’t need to.
The important thing is that you do it. Because the stories of our family heirlooms usually disappear with our family members. And an heirloom without a story is — as we say — just more stuff.
We know it might sound crazy. And if you genuinely need that digital bathroom scale and can get it for the insanely low price of $9.99, go for it. (We all need things. That’s life on Earth.) Heck, there’s no reason you can’t enjoy a mixture of both Black and White Friday. A Shade of Grey Friday feels like a step in the right direction.
But be the change you want to see in the world, right? We’d like a world that makes room for a White Friday.
And we’d like to sleep in.
Mike and Dan